What You Can Learn From Viral Toothpaste Usage Videos About Having A Content Strategy

It Goes Beyond Gaining Millions Of Views

Stephanie A. James
2 min readJun 28, 2022


Photo by Chris Slupski on Unsplash

If you use toothpaste, you may find the Youtube channel Dental Digest very interesting.

It is a channel dedicated to reviews of toothpaste, toothbrushes, and other dental products.

The person behind the channel is Anthony Baroud, who is a dental student. According to his Linkedin profile he goes to dental school in Chicago and he is part of Class 2023.

Being sure to keep up with dental maintenance helps with confidence and improves your smile. One of the first things that people see is your mouth.

You can gain wisdom about setting up a strategy for your content.

I first heard about the channel through Youtube’s blog. Within a blog post, Dental Digest was mentioned as a channel that garners millions of views and subscribers. As of May 16, 2022, the channel has gained 8.3 million subscribers. The post also talks about the channel gained more than 2 billion views in 2021.

I noticed in the description box of one of his videos it says subscribe if you brush your teeth.

On his about page, it is written that he is helping people have their best smile.

He is on Tiktok too and has millions of followers there. He has surpassed the 10 million mark there.

So what does that say about his means to get his content out there. It says that video is a powerful tool. More people should use it.

Video is where it is at. The Youtube blog mentions that video offers story telling and it resonates with people. I suggest that you incorporate video in your content strategy.

Posting On Youtube Can Offer Benefits

You get exposure for your passions, career and business.

You don’t have to use Youtube as the platform for your content strategy

You could use Instagram. I have viewed various Instagram reels in the last six months. I really like it. A lot of the reels are lives. With live video, I feel that I am connected more to a person than watching a video that has been prerecorded and edited.

As a writer, you could use video to enhance your profile. You can use with clients, broadcast your website or offer advice to other writers.

I appreciate you reading. To read other stories on Medium and earn an income, become a Medium member. It’s only $5 a month and there are writers who consistently make at least $1,000 a month. To become a member, click this link: Join Medium with my referral link — Stephanie A. James



Stephanie A. James

An avid reader, author, and spinach lover! Her work has been featured in Consumer’s Research and websites such as ehow.